This question is studied by the psychology professor Nicole Krämer.
The scientist's approach is interesting: "The purpose of these agents is to facilitate interaction with a human being and it is not at all sure that implemented emotions are of any advantage. In my opinion the concept of the "theory of mind" should be implemented instead.
For about 15 years scientists all over the world have been trying to make human emotions a part of IT within the framework of "affective computing". Krämer, professor of social psychology at the university Duisburg-Essen studies the nonverbal behaviour of virtual agents. In an interview she talks about the measurability of emotions and the difficult balancing act between scientific accuracy and useful applications.
More information:
http://portal.acm.org/citation.cfm?id=1794529
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